Variant

Treat the Water for Life

 

Treat The Water For Life

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CHALLANGE

Help local communities and experts working on the Amecameca River Basin in Mexico slow the drainage of one of the most important sources of water for Mexico City.

SOLUTION

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Develop a video campaign with the Comision de la Cuenca de los Ríos Amecameca y la Compañía to present solutions to reversing the water drainage of the River Basin to be presented to diverse stakeholders and government officials to protect and ultimately reverse the damage in the River Basin.

OVERVIEW

In partnership with the Comisión de la Cuenca de los Ríos Amecameca y la Compañía, Mayli Sepulveda, the New Media Advocacy Project, and the Hewlett Foundation, Variant Strategies Founder Abby Goldberg produced a video and distribution strategy to help reverse the drainage of the Amecameca River Basin in Mexico slow the drainage of one of the most important sources of water for Mexico City and negatively impacting communities numbering in the hundreds of thousands who live in the river basin. The video promoted a water treatment center recommended by experts and the communities of the River Basin and was used at community meetings and individual meetings with local authorities and other stakeholders. Created with New Media Advocacy Project. Available in English and Spanish.

SELECTED PRESS COVERAGE