Variant

Goldin Institute Social Media Strategy

GOLDIN INSTITUTE SOCIAL MEDIA STRATEGY

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CHALLENGE:

Develop a strategic social media plan for both the Goldin Institute and its network of Global Associates and Fellows to build its audience and to promote their vision for grassroots-led change.

PARTNERS: Goldin Institute

SOLUTION

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Development of two Social Media strategy documents, one for international fellows and associates and another for the Goldin Institute Staff, to help build their audiences on social media and in doing so, help build support for their work and approach to social change.

OVERVIEW

The Goldin Institute is a family foundation based in Chicago that works to support grassroots leadership and solutions to global problems. After identifying the need to build the audiences of both the Goldin Institute and its network of Global Associates and Fellows, Variant Strategies produced these two documents to create a comprehensive strategy for the use of social media, developed with input from all staff at the Foundation, to promote grassroots-led change.